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Stockholm

City Profiles

Stockholm City Performance, Brand Strength and Reputation

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Stockholm: how attractive is the Swedish capital for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Stockholm's economic performance, brand strength and reputation.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Uncategorized

What Is It Like to Be a Digital Nomad or E-Ployee?

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Julian Stubbs in this guest post looks at the differences between digital nomad and e-ployee and the benefits of working as an e-ployee.
Observations

What’s It Like Being a Digital Nomad in Stockholm, Sweden?

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How good is Stockholm for digital nomads and e-ployees? Stockholm resident and globetrotter Julian Stubbs looks at the pros and cons of living in Sweden's capital.
Case Studies

Anna Gissler on How Stockholm Business Region Leads in Talent Attraction

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In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Interviews

Olle Zetterberg on Stockholm Business Region Marketing and Branding

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Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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