Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Todd Babiak on How Brand Tasmania Took Off: Its Development and...
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
How Economic Development Programs Can Change Perceptions of Places
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
David Downs on the Next Chapter of the New Zealand Story
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Nation Branding in Europe – Book Review
Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
Creative Financing for Place Branding Programs: Examples
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.