Rodney Payne on Tourism Sentiment Index by Destination Think
The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How to Create a Place Brand Communications Strategy?
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
How to Measure Country Brands? Models, Tools and Approaches
How to measure country brands? You asked, our panel of place branding specialists has answers.
Brian Richards on Place Branding Success Strategies and New Zealand
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Who Owns a Country or City Brand?
Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.