Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How Economic Development Programs Can Change Perceptions of Places

Editorial Team -
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Insights & Perspectives

Creative Financing for Place Branding Programs: Examples

Editorial Team -
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Insights & Perspectives

How Gastronomy Impacts Place Branding

Editorial Team -
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Insights & Perspectives

How Sustainability Impacts Place Branding – And Vice Versa

Editorial Team -
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Insights & Perspectives

How Media Portrayal of Places Influences Branding Strategy

Editorial Team -
How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.
Insights & Perspectives

Sustainability Leadership in Tourism – Interviews & Expert Insights

Editorial Team -
Discover expert interviews and real-world insights on sustainability leadership in tourism, regenerative development, and destination strategy from global changemakers.
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