Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Sustainability Leadership in Tourism – Interviews & Expert Insights

Editorial Team -
Discover expert interviews and real-world insights on sustainability leadership in tourism, regenerative development, and destination strategy from global changemakers.
Insights & Perspectives

Place Branding 2022: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Insights & Perspectives

How to Measure Success of Talent Attraction Initiatives

Editorial Team -
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Insights & Perspectives

Why and How to Measure Place Branding Success Beyond Economic Growth

Editorial Team -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Insights & Perspectives

How Narrative and Storytelling Impact the Economic Development of Places

Editorial Team -
How narrative and storytelling impact the social and economic development of places: expert views
Insights & Perspectives

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Editorial Team -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
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