Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Explore our collection of books on the art and practice of place branding, from leading scholars and practitioners around the world. Hand-picked by The Place Brand Observer's editorial team.
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
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