Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

Editorial Team -
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Insights & Perspectives

Sustainability in Place Branding

Editorial Team -
How can place branding support sustainable development goals? What does sustainable, regenerative place branding look like? Find out here.
Insights & Perspectives

Sustainability Awards: How Useful for Destination Branding?

Editorial Team -
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
Insights & Perspectives

What’s the Difference Between Branding, Image, Marketing, and Promotion?

Editorial Team -
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Insights & Perspectives

Destination Branding: Does It Benefit Destination Management?

Editorial Team -
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Insights & Perspectives

Destination Identity: How to Accommodate Different Views

Editorial Team -
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
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