Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Insights & Perspectives

Simon Anholt on the Good Country Index and the Global Vote

Editorial Team -
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Interviews

Todd Mayfield on Branded Wayfinding for Destinations

Editorial Team -
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Interviews

Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image

Editorial Team -
Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.
Interviews

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

Editorial Team -
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Interviews

Inga Hlín Pálsdóttir on Destination Branding and Iceland

Editorial Team -
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Interviews

Christopher Hire on Cities, Innovation and City Branding

Editorial Team -
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
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