- Introducing: World's Best in Place Branding -spot_img

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Christophe Alaux on Place Marketing in France

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Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Interviews

Christof Biggeleben about City Branding, History and Berlin

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Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Interviews

Nick Cull, Professor of Public Diplomacy at USC Annenberg

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USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Interviews

Lina Maria Echeverri on Country Branding in Latin America

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Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
Interviews

Roger Pride on (Desti)Nation Brand Strategies and Wales

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Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
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- Place Brand Leaders 2024 Yearbook -spot_img

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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