City Nation Place Awards 2018: Finalists Announced

The City Nation Place conference in London is taking place in a few weeks, and the finalists of the CNP awards have just been revealed. Winners will be announced at the one-day forum in London, November 8th. If you haven’t yet registered, you can still do so here  (make sure to mention PBO20 to get your 20% reader discount!).

Communications strategies from places as diverse as Harlow and Barcelona announced as finalists for the global City Nation Place Awards

The finalists for the 2018 City Nation Place Awards have been announced following a record year for the number of entries received, and the list demonstrates that places as diverse as Harlow in Great Britain and global cities like Barcelona are competing for the “Place Brand Strategy of the Year” accolade.

The City Nation Place Awards were established to benchmark and celebrate communication campaigns and place brand strategies designed to engage citizens, attract investment, grow tourism and build the reputations for neighbourhoods, towns, cities or nations around the world.

Other finalists include multi-award-winning social media campaigns from Visit Faroe Islands, a “come-back” campaign for Puerto Rico Tourism, and an initiative to attract IT talent to Copenhagen – all connected by taking a strategic approach to place branding and communication in order to drive economic development.

“We are delighted to see the breadth and diversity of strategy represented by our finalists,” said Clare Dewhirst, founder of the Awards, “and it’s particularly pleasing to see how many towns, cities and nations around the world are recognising that place branding is about more than a logo and a slogan; and that a collaborative approach to place brand strategy can deliver real economic benefits.”

The winners of the 2018 City Nation Place Awards will be announced at the City Nation Place Global conference on 8 November in London. The event will bring together investment promotion boards, destination marketing organisations, nation branding committees and city marketing boards to hear speakers from over 20 countries share their expertise and experience.

Here the full agenda for the City Nation Place Global conference


The full list of finalists for the City Nation Place Awards:

Best Citizen Engagement

  • Checkout247, entered by Ministry for Foreign Affairs, Finland
  • India City Walks, entered by City Explorers Private Ltd
  • Park Rapids Minnesota, entered by CivicBrand
  • We Create Poland Everyday, entered by Szczecin City Hall
  • 72hrs The Hague Film Contest, entered by City Branding, The Hague
  • I Love Warsaw, entered by Warsaw Tourist Office

Best Communication Strategy

  • City-to-City DMO Marketing Agreement, entered by Cape Town Tourism
  • Faroe Islands Translate, entered by Visit Faroe Islands
  • WKND by HBG, entered by The Municipality of Helsingborg
  • Kingston Canada Brand Development, entered by Alphabet Creative
  • Liverpool 2018, entered by Marketing Liverpool
  • Project Quebec City, It’s Simple, entered by Quebec International
  • Dive Into The Hague, entered by The Hague Marketing Bureau
  • From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions, entered by The Puerto Rico Tourism Company & Ketchum
  • Brand Scotland: Scotland is Now, entered by Visit Scotland
  • Wisconsin Economic Development Corporation

Best Use of Design

  • Belfast, entered by McCadden
  • Enterprise Estonia
  • Irkutsk City Brand, entered by Institute for Identity
  • Kujawsko-Pomorskie, entered by The Marshal’s Office of the Kujawsko-Pomorskie Region Poland
  • Lipetsk Land, entered by Institute for Identity
  • West Midlands Make Your Mark, entered by West Midlands Growth Company
  • Scotland is Now, entered by Visit Scotland

Best Use of Social Media

  • Checkout247, entered by Ministry for Foreign Affairs, Finland
  • Visit Tallinn Creators’ Camp, entered by Tallinn City Tourist Office & Convention Bureau & Tallinn City Enterprise Department
  • There’s No Nightlife in Utah, entered by Visit Salt Lake City
  • Instagram Exchange, entered by Visit Philadelphia
  • The Codenhagen Challenge, entered by Copenhagen Capacity
  • Inspired by Iceland, entered by Promote Iceland
  • Faroe Islands Translate, entered by Visit Faroe Islands

Place Brand of the Year

  • Barcelona, entered by Barcelona City Council
  • University District, entered by West Campus Development Trust
  • Eindhoven, entered by Eindhoven 365
  • Estonia, entered by Enterprise Estonia
  • Discover Harlow, entered by Harlow District Council
  • The Municipality of Helsingborg, entered by Helsingborgs Stad
  • Restart in Idanha, entered by Bloom Consulting
  • City of Salinas, California, entered by About DCI
  • Brand Scotland, entered by Visit Scotland

The Place Brand Observer supports the conference as media partner and will be represented by TPBO founder and editor, Florian Kaefer.

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