Welcome to Place Brand Leaders, the new interview podcast by The Place Brand Observer! I’m Florian Kaefer, and in this podcast I introduce you to some of world’s leading place reputation gurus and community champions. I am interested in how they tick, what inspires them, and how they help their city, region or country attract visitors, investors or talent.
A big shout-out to Aleks Vladimirov, my occasional co-host and the producer of this podcast.
In this very first episode of the Place Brand Leaders podcast, Aleks interviews me about The Place Brand Observer: how it all started and how “place branding” has changed over the years. We also talk about the purpose of this new podcast, books which have inspired us recently, and much more.
Listen to the episode here: