News

Explore insights from Florian Kaefer's interview on sustainable tourism and soft power. Sneak peek into the 2025 Place Brand Leaders Yearbook.

TPBO publisher and editor, Florian Kaefer, introduces the inaugural 2024 Place Brand Leaders Yearbook - spotlighting place branding champions globally.

Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an institution which can issue a credible certificate upon completion of place branding online courses.

In this first episode of the Place Brand Leaders Podcast, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it started, and why the podcast.

Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.

Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here's what the TPBO community thinks.