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Conferences

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

Florian Kaefer -
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Conferences

Why Simon Anholt is Both Right and Wrong About Place Branding: Reflections on City Nation Place Forum 2019

TPBO -
Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is headed in the years to come.
Observations

Switzerland Tops Most Innovative Countries Ranking 2019

Florian Kaefer -
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Conferences

Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways

Florian Kaefer -
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
Observations

Algarve: Destination Strengths, Challenges and Opportunities

Florian Kaefer -
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.
Observations

Current State of Place Branding Practice in Asia

TPBO -
Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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