Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian Kaefer -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
Insights & Perspectives

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

Editorial Team -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
Insights & Perspectives

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Editorial Team -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Perspectives

Climate Emergency: What Place Branders Can Do Right Now

Editorial Team -
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Observations

Climate Emergency: Why Place Branding Must Respond (And How It Can)

Editorial Team -
Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Conferences

Nordic Place Branding Conference 2020 Webinar – Reflections

Florian Kaefer -
Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.
1234...7Page 3 of 7

Latest Insights:

© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.