Current State of Place Branding Practice in Latin America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

Current State of Place Branding Practice in North America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.

Graffiti, Place Brand Authenticity and Creative Placemaking

Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.

City Branding: To Flag or Not to Flag?

To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).

Thoughts on 2015 Place Marketing and Branding Manifesto

Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.

Why Place Branding Is (Still) Not About Logos and Slogans

Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.

Brands, Trust and the Transparency Revolution

Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.

Place Branders, Don’t Mess With The People’s Brand!

What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.

Place Branding Joys and Sorrows: Logos and Slogans

Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.