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CATEGORY

Observations

Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.

Conferences

International Place Branding Research Conference 2019: Key Takeaways

TPBO -
Leading researchers share their key takeaways from the recent place branding research conference in Volos, Greece.
Conferences

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

Florian -
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Conferences

Why Simon Anholt is Both Right and Wrong About Place Branding: Reflections on City Nation Place Forum 2019

TPBO -
Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is headed in the years to come.
Observations

Switzerland Tops Most Innovative Countries Ranking 2019

Florian -
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Conferences

Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways

Florian -
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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