Insights & Perspectives

Editor’s Letter: Introducing 2025 Place Brand Leaders Yearbook

Florian Kaefer -
TPBO publisher and editor, Florian Kaefer, introduces the 2025 Place Brand Leaders Yearbook - spotlighting place branding champions globally.
Insights & Perspectives

Editor’s Letter: Introducing the 2024 Sustainability Leaders Yearbook

Florian Kaefer -
TPBO publisher, Florian Kaefer, introduces the 2024 Sustainability Leaders Yearbook - spotlighting sustainable tourism champions globally.
Insights & Perspectives

Editor’s Letter: Introducing the Inaugural 2024 Place Brand Leaders Yearbook

Florian Kaefer -
TPBO publisher and editor, Florian Kaefer, introduces the inaugural 2024 Place Brand Leaders Yearbook - spotlighting place branding champions globally.
Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Observations

Brand New Zealand: Reputation Strengths and Positioning Opportunities

Editorial Team -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

Editorial Team -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
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