City Nation Place Global Forum 2021: Conference Preview

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A guest contribution by Clare Dewhirst, founder and organizer of the City Nation Place events.

City Nation Place Global is now in its seventh year and, following the virtual event experience last year, we are so excited to be welcoming delegates back to London in person, as well as welcoming virtual delegates from around the world who cannot travel. We’re looking forward to that fully inclusive hybrid experience.

Taking place on 4 November, the Global conference will explore how place brand and marketing leaders are planning for the future. As nations, regions, and cities tentatively emerge from the worst impacts of the pandemic, our Crystal Ball panel will look at what’s changed and what still needs to change – in terms of organisational structure and focus, as well as the global dynamics for talent, investment, and tourism.

With leadership views from places as diverse as Philadelphia, Oslo, Berlin, the UK, and Copenhagen, we anticipate a robust discussion and the sharing of many actionable ideas.

The overall tone of the conference will be one of collaboration. We’ll hear from the Netherlands Board of Tourism & Conventions, Marketing Drenthe, and Utrecht Marketing how cities and regions can translate and collaborate around their nation’s brand narrative. Visit Valencia, Brand Scotland, and Goteborg & Co will join a panel discussion focused on how place brand teams can collaborate on sustainable development goals.

We’ll also be very focused on the “how to” case studies that place brand and marketing teams find so useful: how is Ukraine implementing cultural diplomacy, how has Jamaica taken the lead on building resilience into the place brand and place economy, how South Africa has evolved its place brand strategy to drive change.

City Nation Place Global also brings together leading place brand and marketing experts to share their latest research and thinking.  IPSOS Global Reputation Centre will share new research from London and Paris which provides a useful guide to post-pandemic priorities for cities; the New York Times will share tips for engaging international audiences in your place’s sustainable values; the Wall Street Journal will share insights on how investment decision-making is changing and how investment attraction strategies are responding; MMGY Global will demonstrate how to find common ground to unite place stakeholders in the brand; iCrossing will provide a very practical guide to the new privacy-centric digital world for place marketers; and Brand Finance will share the findings of their latest Nation Brands report.

There should be something for everyone – and of course, most importantly, the opportunity to network with, chat to, and learn from other place brand and marketing teams facing very similar challenges and opportunities to your own.

More about the event, including details on rates and options, HERE

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