Peru Economic Performance, Brand Strength and Reputation

Peru: Is it a good time to invest in Peru? What about its tourism industry? Are we talking about a sustainable country? When it comes to Peru’s political life, is corruption affecting its reputation? Join us as we investigate those and other questions in our analysis of international rankings and indices about Peru’s economic performance, brand image and reputation.

Let's take a closer look at:

  • Doing business in Peru
  • Transparency and democracy
  • Talent competitiveness
  • Peru's soft power and contribution to global well-being
  • Sustainability and livability
  • Peru's country brand strength

Tip: for an in-depth account on Peru's performance as destination, its national identity and branding, read our special report on Peru, featuring interviews with leading Peruvian thinkers.

Doing business in Peru

The Global Competitiveness Report by the World Economic Forum, in its 2017-2018 edition places Peru at an overall 72nd position out of 137 countries - a continued drop in the last five editions of the index. The study identifies Peru's main strengths in its great macro-economic environment, a good market size and a good financial market development. The most problematic areas for doing business, according to the ranking are: corruption, inefficient government bureaucracy and high tax rates.

The World Bank’s Ease of Doing Business ranking measures business regulations. Here, Peru is ranked 68th overall. According to the study, the country performs well - or average - in the following areas: getting credit (32nd), registering property (45th), protecting minority investors (51st). However, Peru has some crucial areas in which it does not perform well, especially starting a business (125th), paying taxes (120th) and trading across borders (110th).

Please log in below or purchase a TPBO Premium subscription to access our full library of content and features.

The Editorial Team

Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!