Place Brand Practitioner Survey 2016

Place branding is slowly emerging as a stand-alone topic in academia, and as a meeting ground for various established and newer academic disciplines. It is time to take a look at what leading place brand developers, managers and marketers think about the current state of academic research.

PLEASE: ONLY ANSWER THIS SURVEY IF YOU ARE A PLACE BRAND(ING) PRACTITIONER (NOT ACADEMIC). THANK YOU!

This survey is being conducted by

  • Dr Florian Kaefer, Founder and Editor of The Place Brand Observer
  • Dr Natalia Ferrer Roca, Associate Editor of The Place Brand Observer
  • Dr Robert Govers, independent scholar, advisor, speaker and author

The results will be presented in aggregate form to guarantee respondents’ anonymity.

In case of questions, please contact Florian Kaefer via editor@placebrandobserver.com


Please click here to take the survey.


This is your opportunity to share your thoughts, ideas and wishes with world’s leading place brand researchers and scholars.

Completing the survey shouldn’t take more than 10 minutes.

Editorial Team
Editorial Team

At TPBO we explore how places succeed — from development and management to marketing and branding. We look at trailblazers around the world, highlighting strategies that build reputation, attract talent and investment, and strengthen community trust. Through showcases, custom insights reports and the flagship Place Brand Leaders Yearbook, we bring forward stories that matter. The Place Brand Observatory, the Impact Awards and our Who’s Who World Map support the community shaping the future of places.

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