The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
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Latest posts by The Editorial Team (see all)
- Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding - 17 September 2020
- How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two - 15 September 2020
- Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent - 10 September 2020