The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
Feedback? Suggestions? Want to collaborate? Get in touch!
Latest posts by The Editorial Team (see all)
- Place Branding Agenda 2019: Key Trends and Challenges - 17 January 2019
- Sustainable Tourism: Which Destinations to Watch and Visit in 2019 - 16 January 2019
- New Working Environments: How Cities Compete for Mobile Talent - 15 January 2019