The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
The Place Brand Observer is an independent publication based in Switzerland. Since 2014, our small editorial team, together with associates and contributors around the world, has followed how cities, regions and countries position themselves: through interviews, expert panels, special editions and our own readings of places.
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