The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
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Latest posts by The Editorial Team (see all)
- International Place Branding Research Conference 2019: Key Takeaways - 10 December 2019
- Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek - 5 December 2019
- How Cities Like Copenhagen Succeed with Talent Attraction | Interview with Morten King-Grubert - 28 November 2019