The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
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Latest posts by The Editorial Team (see all)
- Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs - 15 August 2019
- How Social Media Affect Place Brands: Opportunities and Risks - 13 August 2019
- Interview with Christopher Browning on Humour, Nation Branding and the Politics of Identity - 8 August 2019