Special Report: Place Branding Concepts and Theories

The 50+ pages report Time for Theory  contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.

Update: the report is now fully integrated into the Observer’s place branding theory section.

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The Editorial Team

We hope you found this article useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!