The 50+ pages report Time for Theory contains a review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources – not to be missed by anyone interested in place branding.
Update: the report is now fully integrated into the Observer’s place branding theory section.
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Latest posts by The Editorial Team (see all)
- Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland - 24 November 2021
- Why and How to Measure Place Branding Success Beyond Economic Growth - 18 November 2021
- How Narrative and Storytelling Impact the Economic Development of Places - 4 November 2021