Amsterdam
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
TPBO -
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Amsterdam – City Performance, Brand Strength and Reputation
TPBO -
Explore Amsterdam's economic performance, sustainability, city brand strength, livability and reputation according to leading rankings.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.