Amsterdam

Interviews

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

TPBO -
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
City Profiles

Amsterdam – City Performance, Brand Strength and Reputation

TPBO -
Explore Amsterdam's economic performance, sustainability, city brand strength, livability and reputation according to leading rankings.
Interviews

Frans van der Avert on Amsterdam City Marketing and Destination Branding

TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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