brand identity – The Place Brand Observer

Interview with Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

13 December 201823 December 2018 The Editorial Team brand identity, city, Europe, place brand consultants, place brand researchers, Poland, premium access

Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.

City Branding Country Branding Interviews Place Marketing

Interview with Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

6 December 201816 December 2018 The Editorial Team brand identity, city, city marketing, Europe, place brand consultants, placemaking, Poland, premium access

Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.

Magdalena Florek Researcher Profile

Magdalena Florek, Poland: researcher specialized in place branding effectiveness/measurement/performance, brand identity and image, place brand equity, place-of-origin effect.

Interviews Nation Branding Place Branding Public Diplomacy

Interview with Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

23 February 201718 January 2018 The Editorial Team brand identity, country brand professionals, Europe, Germany, place brand researchers, premium access, public diplomacy professionals

Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.

Case Studies City Branding Expert Advice

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

29 November 201631 January 2018 The Editorial Team brand identity, brand image, city brand, Gunter Soydanbay, Mexico, strategy

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.