Mexico City Performance, Brand Image and Reputation

Mexico City, one of Latin America’s business and cultural hubs, is a city full of contradictions, judging by international rankings and research. The high levels of inequality and corruption, as well as enduring and harmful stereotypes, especially during the Trump era, also permeate the city’s image abroad. So how is Mexico City performing in terms of reputation and influence, business attractiveness and sustainability?

Learn about:

  • Mexico City and business attractiveness;
  • Mexico City’s global influence and reputation;
  • Mexico City and sustainability.

Mexico City’s business attractiveness

Both for offering an inviting environment for business and for attracting tourism, Mexico’s performance is quite satisfying, thus reflecting, to a good extent, its capital assets.

Having increased its score by only 0.18 points since last year, Mexico is still number one within Latin America in the World Bank’s Ease for Doing Business (2018) study. Followed in the region by Chile (55th), Mexico was ranked 49th among 190 countries worldwide with a score of 72.2 in a study that covers national economies based on their capitals. A good access to insolvency proceedings for creditors and a fairly reliable power supply were two of the highlighted elements in the study regarding Mexico’s overall satisfying results in the ranking.

When it comes to tourism performance, the Travel and Tourism Competitiveness Index (2017) also ranked Mexico as first in Latin America and 22nd worldwide, followed by Brazil (27th). Mexico has improved its ranking by 8 positions since 2015. This achievement cannot directly be attributed to Mexico City though, but was driven by other cities and regions in the country.

Mexico City’s global influence and reputation

However appealing for business and tourism, Mexico City isn’t yet a well-reputed or influential city, as shown by several studies. In the Global Power City Index (2017), which analyses cities’ global influence through the perspective of five global actors (managers, artists, researchers, visitors and residents), the city’s score is as low as 783.7/1800.

Ranked only 38th among 44 cities worldwide, Mexico City has decreased two positions since 2012 in this ranking, mostly due to its poor performance in research and development attractiveness.

Ipsos Top Cities (2017) comes to a similar verdict: left out of the list of top performing cities in all categories (livability, appeal for business and appeal for tourism), Mexico City ranks only 48th among the 60 cities included in the study, with a score of 5/100.

As for innovation, Mexico City has shown some improvement in its performance as a hub for innovation. In 2018, it ranked as the 73rd best place for innovation among 500 cities across the world. This is eleven positions better than last year.

City RepTrack (2017), which ranks Mexico City as 54th among 56 cities worldwide, points out that the Mexican capital is perceived as one of the less beautiful cities, alongside Cairo and New Delhi, which – according to the study – impacts its reputation by as much as 12%.

Mexico City and sustainability

In terms of sustainability, Mexico City doesn’t perform any better. While still considered “average” within Latin America by the Green City Index (2012) – not least thanks to its good level of energy efficiency – the Arcadis Sustainable Cities Index (2016) gives Mexico City 84th position among 100 cities analyzed.

Despite being an important business and finance hub in the region, Mexico City only makes 83rd position for the profit category (followed by Sao Paulo at 84th). Furthermore, its ranking in the people category is as low as 96th, which explains the overall poor performance of the city in this sustainability ranking.

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The Editorial Team

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