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Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Insights & Advice

Top or Flop? Good and Bad Place Brand Rankings

TPBO -
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Observations

Place Branding Joys and Sorrows: Logos and Slogans

TPBO -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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