- Introducing: World's Best in Place Branding -spot_img

city

Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Book Reviews

Destination Branding For Small Cities by Bill Baker: Book Review

TPBO -
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Case Studies

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

TPBO -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

TPBO -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Uncategorized

City Reputation Ranking 2014: Insights and Interpretations

TPBO -
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
Case Studies

How to Develop a City Branding Strategy: Example Cork, Ireland

TPBO -
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Uncategorized

Cities of Opportunity – Where Sustainability Thrives

TPBO -
PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
1...171819Page 18 of 19
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon