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Why Climate Resilience Is Now Key for Place Branding Success: Malcolm Allan

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Why are climate resilience and sustainability now key factors for place branding success? Malcolm Allan explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
Expert Advice

Climate Emergency: How Place Branding Strategies Can Help to Address It

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How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
Expert Advice

Climate Emergency: What Does It Mean For Place Branding?

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Guest post by Malcolm Allan Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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