- Introducing: World's Best in Place Branding -

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Trove Tourism Development Advisors

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Meet Trove - a leading tourism strategy, destination development and marketing agency, having served more than 25+ destinations.

Trajectory Brand Consultants

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Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

NEW: Story Competition!

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

consultancies

Latest:

The Future of AI in Place Branding: Bridging Technology and Humanity

AI in Place Branding: Overcoming Bias, Misinformation, and Homogenization

Rome City Performance, Brand Strength and Reputation

Qatar Country Performance, Brand Strength and Reputation

AI in Place Branding: Opportunities for Destination Marketing and Economic Development

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