index | The Place Brand Observer

How to Measure Place Branding Impact Through Rankings and Indices

13 June 201716 January 2020 The Editorial Team city rankings, country rankings, destination rankings, index, ranking

Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.

Interviews

Christopher Hire on Cities, Innovation and City Branding

5 May 201610 May 2020 The Editorial Team Australia, city brand, city brand professionals, index, innovation, Melbourne, place brand consultants, premium access

Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.

Country Branding

Country Brand Rankings – What’s the Point?

8 January 201518 November 2016 The Editorial Team country brands, country rankings, index, nation brands index, ranking

Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.

Place Brand Image

City Reputation Ranking 2014: Insights and Interpretations

3 December 201425 August 2018 The Editorial Team city, city image, city rankings, index, ranking, reputation

Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.

Place Brand Image Public Diplomacy

Why Germany First in 2014 Nation Brands Index Is Good News

21 November 201430 April 2016 The Editorial Team brand analysis, country rankings, Germany, index, nation brands index, reputation, Simon Anholt

Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.