How to Measure Place Branding Impact Through Rankings and Indices
Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
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index
Index summaries and results of indices and rankings measuring the reputation of cities, nations, country brands and destinations. You might also be interested in our overview of place brand rankings and indices.
Interview with Christopher Hire on Cities, Innovation and City Branding
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
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Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
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City Reputation Ranking 2014: Insights and Interpretations
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
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Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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