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Jamaica

Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies

Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.

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