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Jamaica

Interviews

Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies

TPBO -
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Interviews

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

TPBO -
Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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