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Gregory Pomerantsev on Aviation, Travel and Place Branding

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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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