nation brand value
Mexico Country Performance, Brand Strength and Reputation
TPBO -
Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
How to Use Soft Power and Hard Power in Country Reputation Building
TPBO -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
TPBO -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Nation Brand Value: Insights, Benchmarking, Evaluation
TPBO -
Nation brand value: what it means and how to measure it. Find out on this special page with insights by leading nation brand value specialists, Brand Finance.
Uruguay a Good Place to Live, Invest or Visit? Country Report
TPBO -
Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.