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CATEGORY

Country Reports

Country Reports

Why Switzerland? Country Report

TPBO -
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Country Reports

New Zealand a Good Place to Live, Invest or Visit? Country Report

TPBO -
New Zealand: a good country to live, invest or visit? Find out in this special report with perceptions and expert interviews on NZ's country brand strengths, its priorities and location opportunities.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

TPBO -
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Country Reports

Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report

Florian -
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Case Studies

Peru as Destination, its National Identity and Branding: Country Report

Florian -
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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