nation brands index

Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:

Insights & Advice

Top or Flop? Good and Bad Place Brand Rankings

TPBO -

Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

nation brands index

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