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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

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Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Expert Advice

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Expert Advice

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

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Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Case Studies

Which Are the Most Innovative Destination Marketing Campaigns?

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31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Expert Advice

Which Are the Main Challenges Threatening Place Branding Success?

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Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
Expert Advice

How to Maintain the Successful Brand of a City, Region or Country?

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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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