- Introducing: World's Best in Place Branding -spot_img

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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

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Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Insights & Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Insights & Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Insights & Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Insights & Advice

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

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Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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