- Introducing: World's Best in Place Branding -
Place Brand Consultants
Explore our interviews with place brand consultants, featuring experienced professionals with extensive expertise in the field. These consultants provide diverse perspectives and insights into the challenges and opportunities in place branding. Additionally, some of these experts are our impact collaborators and are featured in our Agency Showcase. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
TPBO -
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
TPBO -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
TPBO -
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
TPBO -
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
TPBO -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
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