The world’s leading independent brand valuation and strategy consultancy, which publishes the Nation Brands report on the top 100 most valuable country brands and the Global Soft Power Index – the world’s most comprehensive research study on perceptions of soft power.

Title Sponsor of the Place Brand Leaders Yearbook series

#softpower #nationbrand #brandvalue #valuebasedmanagement #insightdrivenstrategy

HQ in London with offices around the world

Place Brand Valuation & Reputation Management | Agency Showcase | Website

Resonance is a leading global advisor on tourism, real estate and economic development for the world’s best destinations, cities, districts, and developers.

Its perspective is informed by its proprietary World’s Best Cities rankings and by its WRLDCTY Global Forum for Urban Innovation, which brings the planet’s most creative minds together to help shape the future of city development.

HQ in New York City with offices in Vancouver, Montreal, London and Singapore

Placemaking & Economic Development | Agency Showcase | Website

N/LF is a consultancy dedicated to building future-proof places through strategic foresight, place branding, and placemaking.

By integrating data-driven insights, creativity, and community engagement, N/LF helps cities, regions, and countries navigate uncertainties, strengthen local identities, and foster sustainable urban development.

HQ in São Paulo, Brazil

Placemaking & City Branding | Agency Showcase | Website

Reputation Lab is a leading advisory firm specializing in reputation and brand management for corporations, institutions, and nations.

With a team of experts in reputation analysis, the firm empowers clients to unlock sustainable competitive advantages through data-driven insights, strategic brand alignment, and measurable impact. Their proprietary RepCore® methodology provides clear, objective frameworks for managing corporate and country reputation.

HQ in Panama City and Madrid

Reputation & Brand Management | Agency Showcase | Website

C Studios is a marketing communications agency specializing in investment promotion, talent attraction, and trade promotion. They help destinations thrive globally by creating strategies and campaigns to attract investment, talent, and trade. Their mission extends beyond marketing to foster sustainable economic growth and cross-border understanding.

Amsterdam, Netherlands

Place Markting & Talent Attraction | Agency Showcase | Website

Specializes in tourism and events strategy, planning, and evaluation. It works with tourism authorities, event owners and councils to plan events that engage locals, drive visitation and encourage investment. The company’s place-based events approach helps put communities on the map.

Melbourne, Australia

Tourism & Events | Agency showcase | Website

Trove Tourism Development Advisors (“Trove”) is a leading tourism strategy and marketing agency. Over the years, the Trove team has served more than 25+ destinations. Trove works in two key areas - destination marketing and destination development, supporting tourism boards to develop more effective brands and marketing campaigns while also supporting the overall sustainable growth of the industry at large.

HQ in New York City with office in London, UK

Destination Development & Marketing | Agency showcase | Website

Anholt & Co. works with governments to help them earn themselves a better image via actions, not words, and increase foreign revenues by optimising sectoral promotions. With over more than 20 years of experience in delivering their unique approach in over 70 countries, Simon Anholt and Robert Govers are among the world’s leading experts in the field.

London, UK & Antwerp, Belgium

Bird is a London-based agency specialising in uncovering the unique relevance of places and brands around the world. It offers services ranging from brand strategy and design to creative campaigns. The team - led by Mary Harris is personally committed to helping clients achieve success, fueled by curiosity and a passion for making a difference. Founded in 2024, Bird is small but ambitious, dedicated to delivering high-quality advertising, branding, place marketing, and communications solutions.

London, UK

FutureBrand, a leading authority in place branding strategy and country brand creation, brings nearly two decades of industry experience and a strong foundation in research. The firm's renowned FutureBrand Country Index reorders the top 75 countries based on Purpose & Experience—a data-driven approach to understand brand perception. This valuable insight helps enhance a country's image and attractiveness for tourism, trade, and investment.

HQ in Buenos Aires, with offices across Latin America

Future Place Leadership is a data-led agency that empowers places—cities, regions, and countries—to attract and develop people and businesses. With a strong foundation in Nordic values such as co-creation, trust, and collaboration, the agency works with public and private sector clients across Europe and beyond.

HQ: Stockholm, Sweden

Branding and communication services for cities, towns, regions around the world. Qualitative research, brand strategy, brand visual and verbal identity, copywriting, communciation materials and merchandise design, video production.

London, UK & Melbourne, Australia

Place Identity & Place Branding | Website

Mpege Place Branding partners with cities, regions, and businesses to shape place brand strategies that strengthen identity, attract talent, and foster investment. With expertise in turning insights into action, helping places and organizations stand out in an increasingly competitive world.

Stockholm, Sweden

Place Branding & Brand Management | Website