Place Branding

Observations

When Places Stop Talking About Themselves – Editor’s Note

Florian Kaefer -
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Interviews

Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion

Editorial Team -
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
City Showcases

Gold Coast

Editorial Team -
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.
Insights & Perspectives

One Place, Four Audiences: The Case for a Single Place Narrative

Editorial Team -
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Interviews

Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding

Editorial Team -
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
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