Place Branding
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Gold Coast
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Claude Wagner on the Fragility and Future of Place Branding in Switzerland
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.