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Place Branding

Expert Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

TPBO -
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Expert Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

TPBO -
Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Expert Advice

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

TPBO -
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Expert Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

TPBO -
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.

Silver Lining Strategy

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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