Place Branding
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Thea McGovern on Scotland’s Evolving Brand Strategy
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
The Key Trends Shaping Place Branding in 2025 – What Experts Say
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Two Decades of Place Branding and Public Diplomacy Journal: Research Special
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Michael Persson Gripkow: Strategist & Place Branding Advisor
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.