Place Branding
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
From Perception to Performance: Latest Research in Place Branding and Public Diplomacy
What the latest Place Branding and Public Diplomacy journal tells us: from nation brand validation to digital diplomacy and governance.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Gold Coast
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.