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Expert Advice

Climate Emergency: What Place Branders Can Do Right Now

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How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Observations

Climate Emergency: Why Place Branding Must Respond (And How It Can)

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Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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