resilience
Stability as the New Currency: IMD World Talent Ranking Highlights Shift in National Reputation
Editorial briefing on what the IMD World Talent Ranking 2025 means for country brand performance and talent attractiveness positioning.
Climate Emergency: What Place Branders Can Do Right Now
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Climate Emergency: Why Place Branding Must Respond (And How It Can)
Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Rachel Vaughan on Destination Sustainability Strategies in Kaikoura, New Zealand
Rachel Vaughan on 17 years of embedding sustainability in Kaikoura's council planning, why politics is the hardest hurdle, and what an earthquake revealed about community resilience.