Speakers

Fernando Prado Abuín: Country Reputation Expert

Meet Fernando Prado Abuín, Managing Partner at Reputation Lab, a globally recognised expert in reputation and brand management.

Michael Persson Gripkow: Strategist & Place Branding Advisor

Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.

Hjörtur Smárason: Strategic Advisor and Communications Expert

Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.

David Downs: Shaping New Zealand’s Story

Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.

Natasha Grand Norman: Place Identity Specialist

Explore Natasha Grand Norman's impact on place branding, regions and identity - as a speaker and through INSTID, the Institute for Identity.

Simon Anholt: Policy Advisor, Author, Speaker

Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".

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