Stockholm

Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends

Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.

Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era

Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.

Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.

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