Sustainable Tourism
Sustainable tourism has become essential for the long-term success, reputation, and resilience of destinations. This page features our latest insights on how cities, regions, and countries approach tourism development and destination management with sustainability in mind — from strategy and leadership to branding and visitor experience.
If you’re interested in meeting the changemakers driving sustainable tourism around the world, we recommend visiting the Sustainability Leaders Project. It features 250+ interviews with thought leaders and practitioners advancing more responsible forms of tourism.
Hele Lõhmus on Tallinn’s Path to Smarter, More Sustainable Tourism
Discover how Tallinn is leading the way in sustainable urban tourism. Hele Lõhmus shares insights on innovation, green travel, and long-term destination branding.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Héctor Greco on Building a Community-Driven Brand for San Andrés Island
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Hjörtur Smárason: Strategic Advisor and Communications Expert
Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.