Sustainable Tourism
Sustainable tourism has become essential for the long-term success, reputation, and resilience of destinations. This page features our latest insights on how cities, regions, and countries approach tourism development and destination management with sustainability in mind — from strategy and leadership to branding and visitor experience.
If you’re interested in meeting the changemakers driving sustainable tourism around the world, we recommend visiting the Sustainability Leaders Project. It features 250+ interviews with thought leaders and practitioners advancing more responsible forms of tourism.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Héctor Greco on Building a Community-Driven Brand for San Andrés Island
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Hjörtur Smárason: Strategic Advisor and Communications Expert
Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.
2024 GDS-Index: The World’s Top Destinations Embracing Sustainable Tourism
Explore key insights from the 2024 GDS-Index. Discover which cities are leading the way toward sustainable tourism.
Innovative Place Branding for Sustainability: Obstacles & Challenges
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.