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Expert Advice

How to Use Data to Support Place Branding and Location Promotion

TPBO -
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Expert Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

TPBO -
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Expert Advice

Destination Identity: How to Accommodate Different Views

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How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Expert Advice

Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable

Florian Kaefer -
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
Expert Advice

Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019

Florian Kaefer -
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Uncategorized

Sustainable Tourism: Which Destinations to Watch and Visit in 2019

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Sustainable tourism: which destinations are taking a lead in sustainability? Which cities, regions and countries to watch in 2019 for their commitment to sustainable destination development and management? We asked our tourism expert panel.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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