who is who
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Claude Wagner on the Fragility and Future of Place Branding in Switzerland
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Maria Hardenberger Sverka on Branding Greater Copenhagen Region
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Viriya Taecharungroj on Innovation, Technology and Place Branding
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region