USA Country Performance, Nation Brand Image and Reputation

USA: How does one of the world’s most influential countries perform in global rankings that measure talent attraction potential, public diplomacy and soft power strength, environmental sustainability and economic development? What influence have recent political developments had on the international reputation of the US? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Let's take a closer look at:

  • Ease of doing business in the US;
  • How attractive the country is for international talent;
  • The US as a Good Country, its public diplomacy strength and soft power;
  • The value of the USA as nation brand;
  • How the USA perform in terms of environmental sustainability.

Doing business in the US

What are the difficulties of starting a business in the US?

The US ranks sixth in the 2018 Ease of Doing Business index. This is the best result the country has had in the last three years, although far from the 3rd position achieved back in 2008.

The best aspects of doing business in the US are getting credit (2nd) and resolving insolvency (3rd). Its performance in other dimensions is not as favorable. While enforcing contracts is seen as relatively easy (16th), getting electricity and starting a business both position the US among the average of the ranking (49th), showing that the country has a way to go attract new businesses.

WEF’s Global Competitiveness Index ranks the US as the second strongest country in the world. This is one position up from the 2016-17 edition. The Global Competitiveness Index evaluates twelve pillars, such as innovation (2nd), financial market development (2nd) and labour market efficiency. The USA perform well in almost all of the pillars included in the study, with the exception of macroeconomic environment, where the country ranked 83rd in the 2017-18 report.

United States as magnet for international talent

How well does the US perform in talent competitiveness? 

For the third consecutive year, the US is ranked third-best country for talent attraction and retention in the Global Talent Competitiveness Index. Despite its good results, the study brings out that, since 2007, the United States has been falling behind with regard to infrastructure, macroeconomic environment, and goods market efficiency.

On the other hand, the country has improved on health and primary education, higher education and training, and especially technological readiness - one of the essential pillars for taking advantage of new technologies.

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The Editorial Team

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