Interview: Jesper Falkheimer on Place Branding, Media and Strategic Communication

In this interview with Jesper Falkheimer, Professor in Strategic Communications at Lund University, we explore current trends in place branding from a strategic communications perspective. Learn about his research on regional branding in the case of the Danish-Swedish Öresund region, and why journalistic approaches to communicating place brand identity trump marketing. 

Learn about:

  • Journalistic vs. commercial approaches to communicating place brand identity;
  • The role of media and strategic communication in place branding;
  • Strategic communication trends likely to impact place branding practice;
  • Tips for city leaders in China on how to apply place branding to their cultural context;
  • Recommended reading for strategic communication pros interested in place branding.

This interview is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.

The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Continue reading for only $35/month (billed annually)

Continua leyendo por solo $35/mes (facturado anualmente)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!