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Denmark

Denmark: Country brand insights and thoughts on the Danish nation brand, Denmark’s country branding, reputation and positioning as country-of-origin.

City Profiles

Copenhagen – City Performance, Brand Strength and Reputation

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Explore Copenhagen's economic performance, sustainability, city brand strength and reputation, according to leading rankings and indices.
Country Profiles

Denmark – Economic Performance, Sustainability, Country Brand Strength and Reputation

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How Denmark performs in rankings of economic development, sustainability, talent attractiveness, country brand strength and reputation.
Case Studies

Peter Kjeldbjerg on How Struer Became The City of Sound

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Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Case Studies

How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

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How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Interviews

Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction

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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Interviews

Jan Gehl on How To Make Cities More Liveable and Sustainable

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Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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