Interview: Nancy Snow on Japan, Nation Brands and Public Diplomacy

For today’s interview with nation branding and public diplomacy expert Dr Nancy Snow we take you to Japan, a country with a rich history, culture and cuisine. Professor Snow offers intriguing insights into the Japanese society, its lack of nation brand storytellers and the opportunities – and challenges – of the 2020 Summer Olympics taking place in Tokyo.

Learn about:

  • The effect of politics on nation branding;
  • What it takes for nation branding to be successful;
  • The role of storytelling in building nation brands;
  • Five tips how nation branders can “do it right”;
  • The brand image and perceptions of Japan.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!