Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Jeannette Hanna, chief strategist at Trajectory Consulting, on authentic place brands and the link between place branding, placemaking and place management.

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Interview with Statia Elliot on Destination Marketing, Place Brands and DMOs

In this interview with Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, we discuss the evolution of destination marketing, DMOs and the importance of place branding.

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