Vancouver City Performance, Brand Strength and Reputation

Vancouver, a coastal seaport in western Canada, is one of the most diverse cities in the country. A popular tourist destination and place to live, it is well-known for its scenery, climate, and friendly people. With a thriving economy, including its animation and film industry, it has also hosted a variety of international events, such as the 2010 Winter Olympics.

How is Vancouver performing in international rankings that measure the global power, business attractiveness and sustainability of cities, and their reputation? Let’s explore deeper how Vancouver positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Vancouver’s competitiveness and financial performance
  • Vancouver’s brand strength and global attractiveness
  • Livability: Vancouver’s appeal for digital nomads and locals

Vancouver’s competitiveness and financial performance

How attractive is Vancouver as a place to work and do business? 

The Global Financial Centres Index 34 ranks Vancouver 37th, dropping five positions from the previous ranking. It is currently sitting between Atlanta (36th) and Montreal (38th). It currently holds the 27th position for FinTech, a jump of seven positions.

According to 2thinknow’s Innovation Cities Index 2022-2023 Vancouver ranks 29th, an impressive jump of 107 positions from the previous ranking. The city now sits in between Beijing (28th) and Copenhagen (30th).

Vancouver’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Vancouver?

Resonance’s 2023 World’s Best Cities Report ranks Vancouver 50th, scoring the following in the Place Power highlights: 19th in Universities, and 31st in Biking. It currently sits in between Frankfurt (49th) and San Diego (50th). It also ranked 43rd ‘most livable cities’ in the world.

Kearney’s 2023 Global Cities Report ranks Vancouver 38th, falling one position compared to last years’ publication. Vancouver ranks 40th for the Global Cities Outlook, a jump of 6 positions from the previous ranking.

The comprehensive ranking of the Global Power City Index ranks Vancouver 32nd. In terms of function-specific rankings, the city ranks 21st in terms of Economy, 27th in R&D, 39th in Cultural Interaction, 28th in Livability, 10th in Environment, and 28th in Accessibility. Admirably, Vancouver ranks 10th in Urban Greenery. Lastly, Vancouver positioned 24th in the Highly-skilled Workers, 24th in the Corporate executive, 27th in the Resident, and 35th in the Tourism categories. 

According to Brand Finance’s City Index 2023, Vancouver ranks 25th in the global ranking with a score of 70.7/100, sitting in between Vienna (24th) and Luxembourg (26th).

Livability: Vancouver’s appeal for digital nomads and locals

Which aspects of Vancouver’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Vancouver 8th, sitting between Munich (7th) and Sydney (9th). The Mercer Cost of Living Ranking ranks Vancouver 116th, a drop of eight positions from the previous ranking. It now sits between Yakohama (115th) and Lisbon (117th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Vancouver ranks 15th out of 56 global cities. It currently sits between Lyon (14th) and Toronto (16th).

The Arcadis Sustainability City Index 2022 ranks Vancouver 17th overall, sitting in between Frankfurt (16th) and Edinburgh (18th). Vancouver’s pillar rankings are the following: Planet 26th, People 13th, Profit 30th.

Lastly, Vancouver is home to one of the best universities in the world. According to The Times Higher Education ranking, the University of British Columbia (UBC) ranks 41st. The QS World University ranking positions UBC in 34th place.

Last updated in January 2024. More city profiles here.

Enjoyed our summary of global rankings and indices on Vancouver’s economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


Join us at the intersection of research and practice in place branding. TPBO spotlights impactful place brand stories, from showcases to our flagship yearbook. Learn from leaders in our Who is Who World Map. Connect with us on LinkedIn for insights and join our mailing list for the latest place brand impact stories and strategies.

- Introducing: World's Best in Place Branding -spot_img

FREE Download

Place Brand Leaders Yearbook 2024

Latest articles