Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

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How Overtourism Affects Destination Reputation and Competitiveness: Issues, Strategies and Solutions

Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.

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