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destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Development Counsellors International (DCI)
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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
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Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
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How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
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