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destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
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How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Place Branding 2021: Key Priorities and Trends to Watch
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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Destination Sustainability: How to Make Your Host Community Tourism-Friendly
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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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