destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Sustainability, Authenticity, and Be Bajan: A Conversation with Jens Thraenhart on Destination Barbados
Jens Thraenhart, then CEO of Barbados Tourism Marketing Inc., on the Be Bajan campaign, localhood as a shared identity, and repositioning an island beyond beaches through micro-community marketing.
How to Use Data to Support Place Branding and Location Promotion
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Stuart Speirs on the Power of Events and Place Branding in Australia
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.